Google Ads Management Services

Drive Advertising Revenue and Grow Your Monetization Potential

Get Maximum Returns on Your Advertising Investment

Google Ads is a strong tool for marketing, but it can waste money if not used correctly. It’s really good at getting new customers, giving about $8 back in profit for every $1 spent.

On average, Google search ads have a 4.2% success rate, and for some industries, this can go up to 6%.

Google Ads is easy to use, and you can create an ad campaign quickly. But managing it well will help you get better results and make more money.

 
Need help setting up your Google Ads Manager?

Web Digital’s Google AdWords specialists will set up, track, and improve your ad campaigns to bring the right customers to your website and other online platforms. Boost your advertising success while cutting down on costs with Web Digital’s Google Ads management services.

Our trained Google Ads specialists are here to help you reach the right people and bring quality leads to your website. From setting up campaigns to managing creative content, we’ve got you covered. With our Google Ads management, you’ll see more ad conversions and lower costs per lead for real results.

Make the most of your advertising budget and fully use the platform with Web Digital’s Google Ads Management services.

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What You Need To Know About Google Ads Manager

To succeed in managing Google Ads, you need to know how the platform works and how to use it to your benefit.

What Are Google Ads?

 

To do well with Google Ads management, you need to understand how the platform works and how to use it to your benefit.

These ads show up on different Google platforms, like search results pages, YouTube videos, and partner websites, making it easier for people to find your business and what you offer.
Google Ads offers brands many ways to be seen:

Search Network: Ads show up on Google search results pages when people search for keywords related to your business.

Display Network: Ads appear on websites that partner with Google, helping you reach more people.

Video Ads: Video ads play on YouTube before or during other videos.

Shopping ads: show product listings when people search for specific items on Google.

How Does Google Ads Work?

 
Google Ads works on a pay-per-click (PPC) system, where businesses pay each time someone clicks on their ad.

But unlike other PPC systems, Google Ads also looks at how relevant and high-quality your ad is to decide which ads show up and in what order.

Ads with specific keywords will appear on the search results page when someone searches for those keywords. The more relevant your ad is to the search, the higher it will rank.

This means businesses need to choose their keywords carefully and create high-quality ads to succeed with Google Ads.

A Google Ads management agency like Web Digital can help businesses understand the platform and set up their ad campaigns for success.

The Two Types of Google Ads Manager Accounts

 
The free version of Google Ads Manager (GAM) is quite powerful, but Google also offers a paid version with extra features and benefits.
Here are the key differences between the free and paid versions, and how each can benefit your business:
  • Ad Manager for Small Businesses (FREE)

Google Ad Manager for small businesses is a free ad server that’s perfect for new companies or publishers with limited resources for advertising.

Here are some key benefits:

  • Access to Google’s AdSense Network: Connects with Google’s AdSense and other third-party networks.
  • Optimized for Mobile and Video Ads: Works well with mobile and video ads.
  • Line Item Management: Helps manage and organize ad campaigns.
  • Forecasting and Targeting: Allows you to predict and target your ads more effectively.
  • Historical Data: Provides past data to analyze ad performance.
  • Customized Reporting: Offers reports tailored to your needs.
  • API Access: Lets you use APIs for ad trafficking and optimization.
  • Ad Manager 360 (PAID)

Google Ad Manager 360 is a premium service that includes everything in the standard version, plus extra features for better ad management and revenue optimization.

Here are some key benefits:

  • Direct Support from Google: Get personalized help from Google.
  • First-Party Audience Segments: Access detailed audience data directly from Google.
  • Advanced Video Options: Includes features like dynamic ad insertion and more advanced video settings.
  • Hierarchical Ad Units: Manage ad units with up to five levels of hierarchy (compared to two in the free version).
  • Advanced Reporting: Access detailed reports such as data protection, data transfer logs, conversion reporting, and future sell-through.

Not sure which option is right for your business? Let Web Digital’s Google Ads experts help you choose the best Google Ad Manager account for your needs. Contact us today for a free consultation with our AdWords PPC management specialists.

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Why Choose Web Digital for Your AdWords Management Services

Benefit From the Expertise of a Certified Google Partner

As a certified Google Partner, Web Digital has a proven track record in managing successful AdWords PPC campaigns. With over 16 years of experience, we have consistently delivered outstanding PPC management services, focusing on achieving the best return on investment (ROI) for our clients.

Choose our Google Ads agency to benefit from:

 
  • Campaign Tracking and Reporting

View live reports on your campaign’s performance anytime, anywhere. With Web Digital’s reporting dashboard, you can track important metrics and see exactly where your money is going, giving you clear insights into your campaign’s performance.

  • Transparent Data Analysis

When you pick us as your Google Ad agency, you will have a dedicated manager to take care of all parts of your campaigns. From setup to ongoing optimization, your manager will provide personalized support and guidance at every step.

  • Expert Consultations

Web Digital takes a comprehensive approach to Google AdWords management. Along with PPC management, we provide valuable advice on website design, search engine optimization (SEO), and other digital marketing strategies.

  • Certified Google Analytics Partner

Our Google Ads management specialists at Web Digital can create easy-to-use tools to help track your campaigns, and they are certified by Google. We also offer dashboard services, testing, reporting, and help with data collection for your company website.

  • Diverse Domain Expertise

Our Google Ad agency has worked with businesses of all sizes and across various industries. This allows us to tailor our Google AdWords management services to follow the best methods and specific strategies for your industry.

  • Make Sound Business Decisions

Understand key performance indicators (KPIs), industry terms, and other important information related to your PPC campaigns. Our Google Ads experts at Web Digital offer detailed explanations to help you understand reports and make informed decisions for your business.

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